How do you sustain competitiveness when international tourism receipts still lag behind ASEAN peers? How do you grow the sector while ensuring its gains reach communities beyond the usual gateways?
These are the questions at the core of Dr. John Paolo R. Rivera’s study, “Philippine Tourism Sectoral Review (2000 to 2025): From Promise to Power,” which was presented virtually at the Management Association of the Philippines and the Tourism Congress of the Philippines (MAP-TCP) Industry Dialogue on April 29, 2026, at Dusit Thani Hotel, Makati City.
Drawing from 25 years of evidence, Dr. Rivera's study examines where Philippine tourism stands and what it will take to move the sector toward greater resilience, value creation, and inclusion.
The presentation comes at a critical time, as global uncertainties reshape the industry. The stakes go beyond revenues; MSMEs and tourism-dependent communities are on the line, underscoring the need to move from discussion to coordinated action.
Read the full study:
